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Articles, best practices and insights. For the buyers who ask AI first.
Siftly joins Maruti Suzuki’s Incubation Programme.
The YC-backed GEO platform has been selected as one of five startups in Cohort 5 of the Maruti Suzuki Incubation Programme (MSIP), chosen to bring AI-search brand visibility to India’s largest automaker, alongside Sarvam AI and three others.
Latest articles.
How to Track If Competitors Appear More Than You in AI Search Results
Your closest competitor just got a glowing recommendation. The prospect never visited a review site, never searched your brand
How to Track Whether Competitors Appear More Often Than You in AI Search Results
Traditional rank-checking is dead. When a prospective buyer asks ChatGPT or Perplexity a purchase question
How to Get Alerts When Your Brand Visibility in AI Search Suddenly Drops
Your brand spent years mastering search performance. You built topical authority, earned backlinks, and optimized for featured snippets.
How to Optimize Your Brand Presence in Generative AI Search Results
The uncanny silence of organic traffic in analytics dashboards isn't a tracking bug; it's the sound of a fundamental shift.
How to Get Real-Time Alerts When Competitors Change Their Messaging
A quiet update to a competitor's homepage can rewire how AI search engines frame your entire category in under 48 hours.
How to Get Real-Time Alerts When Competitors Change Their Messaging
Your top competitor just repositioned their entire product line around a new AI feature. Your sales team will find out in three weeks when a prospect parrots
Track Competitor Pricing Without Ever Visiting Their Sites: A 7-Step Guide
You know the burnout. Opening twenty browser tabs every morning, copying prices into a spreadsheet that is already out of date by the time you finish
How to Measure AI Share of Voice in 2026: The 7-Step Execution Plan
Your brand might be mentioned in a ChatGPT answer right now, but you have no dashboard that shows it.
How to Measure Share of Voice in AI Search: A CMO’s Benchmarking Playbook
Your brand's most critical marketing metric stopped working the moment Google launched AI Overviews.
How to Track Competitor Visibility in ChatGPT Shopping Recommendations (2026 Guide)
Your competitor just became the first brand ChatGPT recommends when a shopper asks for the best running shoe under $120. You have no dashboard showing
How to Track Competitor Pricing Changes Without Constantly Checking Their Websites
Checking competitor websites manually is a slow, error-prone drain on your team’s most valuable resource: time.
How to Get Real-Time Alerts When Competitors Change Their Messaging, A 6-Step Guide
A direct competitor rewrites their entire homepage overnight. They abandon 'analytics' for 'AI insights,' launch a new pricing tier
How to Stop Being Blindsided by Competitor Product Launches
You see the announcement on LinkedIn first. A competitor you track just dropped a product that directly undercuts your flagship feature
How to See Which Competitors Are Beating You in AI Search Results
A prospect asks an AI engine which product handles enterprise payroll across multiple jurisdictions. The engine names three vendors and includes direct links.
The 8 Best Ways to Track ChatGPT and AI Brand Mentions in 2026
A customer asks ChatGPT for the best running shoes, and the model names five brands but recommends none of them are yours.
Generative Engine Optimization for 2026: How to Own Your Brand’s AI Search Presence
Traditional search engine optimization built brand visibility on ten blue links and a predictable indexing crawl.
How to Monitor and Counter Competitor Mentions in Generative
AI search engines don't index content, they extract it. This operational reality means your competitor monitoring must shift from tracking keyword positions
5 Ways to Track Which Content Gets Cited Most by ChatGPT
A product manager reviews her quarterly brand report and sees that organic search traffic is flat, direct traffic is stable
A SEO Manager’s Playbook to Unmasking Competitor Mentions
Every time ChatGPT, Gemini, or Google AI Overviews answers a buyer’s question, they hand a shortlist of brands a seal of unearned trust.
Why Your B2B SaaS Brand Is Invisible in ChatGPT, and How to Fix It
Your B2B SaaS company is invisible in ChatGPT because the content you publish and the content AI engines cite are fundamentally mismatched.